Fairytales is that one of a kind dress boutique in East London.
With over 20 years of combined experience, there really is no better choice. We are the only option when it comes to quality and affordability!
Fairytales was founded by a mother-daughter collaborative team. The formation stems from our love of fashion at a reasonable price and our love for creating special memories with each and every one of YOU.
Fairytales is the best choice in both quality and price, as well as service and dedication. We offer personalised services and attention to detail. Just ask any one of our clients.
We aim to make your Fairytale dream dress a reality, from start to finish, whilst keeping you informed and up to date about the progress every step of the way - taking the stress out of buying your dream dress.
With our customisable range of services, there is something for everyone, no matter the budget, your size, your style etc. We can adapt to your needs and still provide the quality dress that you want.